INTEGRATE WITH TRADITIONAL MARKETING, ENHANCE PHYSICAL ACTIVATIONS
Physical media activations can be enhanced via viral online campaigns that better engage consumers.
Media materials can be turned into social games and puzzles.
Online polling can better and more efficiently enhance tedious physical surveys in shorter time.
Mobile Applications Development
REACH AND ENGAGE YOUR CUSTOMERS USING MOBILE APPS
Mobile downloads will climb to 50 billion in 2012 up from about 7 billion in 2009 generating about $17.5 billion in revenue for the mobile app market up from about $4 billion at the end of 2009. Engaging your consumer or target demography via their mobile phones using interesting, custom-built applications and software is spot on. Deploy across platform – Nokia, BlackBerry, Android, Bada and others.
INTELLIGENT DIALOGUES BETWEEN YOU AND YOUR TARGET AUDIENCE
SMS or text messages are the most widely used through all social demographics. It goes beyond ‘monologue’ bulk SMS (which are sometimes unsolicited) to intelligent & interactive 2-way ‘dialogues’ between you and your target audience. Conduct polls, surveys and customer data buildup. Access/Query your warehoused data. Use premium short-codes or standard long-codes.
Social Web Development
ACHIEVE PARTICIPATION AND IMPROVE CUSTOMER BONDING WITH YOUR BRAND
User-centric websites are increasingly being visited using mobile devices. Currently, about 40% of the over 500 million active users of Facebook visit using their mobile devices. Having a mobile version of your website is key to maximizing and leveraging your online investment. Achieve patronage at uncontested periods of user time – on their way to work, at work, during breaks, late night when they are not using their personal computers.
Integrated Marketing Approach
ENHANCE AND COMPLIMENT TRADITIONAL MARKETING STRATEGIES FOR OPTIMAL OUTPUT
Traditional and Digital marketing approaches should be treated as one single integrated campaign for optimal success. Integrating Brands Marketing activities on Traditional platforms: TV, Radio, Print, Outdoor etc, with relevant Digital & Social Media platforms such as Website, Facebook, Twitter, YouTube, will generate better Return on Investment for the Brands.